BRANDING + website + Photography
YOLO COUNTY ASSOCIATION OF REALTORS
YOLO COUNTY ASSOCIATION OF REALTORS: Branding and Website Redesign Case Study
+ New Brand Identity
+ Website Redesign
+ Headshot Photography
+ Copy Refresh
Services
Yolo County Association of REALTORS® (YCAR) came to us looking for a refreshed brand that better reflected who they are today — professional, rooted in community, and deeply connected to Yolo County. They wanted a visual identity and website presence that felt modern and approachable while still honoring their agricultural heritage and long-standing role as a trusted resource for local REALTORS®. The goal was clarity, cohesion, and a brand system that could grow with them across digital, print, and member-facing materials.
the inspiration
Submark
Secondary Logo
Primary Logo
Dark Spruce
Floral White
Forest Moss
Color Palette
Olive Leaf
Brand In Action
- Shar from YCAR
She took on the challenge of refreshing our main logo, which honestly hadn’t been updated in decades, and created something that felt timeless and iconic while still respecting the history of our organization. From the beginning, she spent time really listening to our ideas and delivered multiple thoughtful design options that reflected the conversations we had along the way.
The redesign turned out so well that it made us realize we also needed a complementary logo for our Young Professionals Network subgroup. We loved her work so much that asking her to create a second logo was an easy decision. We’re definitely an opinionated group with a lot of perspectives, and Shae somehow managed to create designs that everyone genuinely felt proud to stand behind and represent our organization with.
On top of being incredibly talented, Shae was warm, professional, receptive to feedback, and just genuinely wonderful to work with throughout the entire process.
